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	<title>Toronto SEO Company</title>
	<link>http://www.semexpertise.com</link>
	<description></description>
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		<title>Backlinks Strategy &#124; High PR Profile Backlinks</title>
		<description><![CDATA[Acquiring as many backlinks as possible is one of the most important search engine optimization factors. Of course, some backlinks will help your site improve in ranking more than others.
The first factor of backlinks is very simple. The amount of backlinks, the more &#38; the higher the number of backlinks pointing to your site or to your page, the better it will ranked. Especially Google is the one that pays most attention to this factor (well maybe other search engines also pay attention to the amount of backlinks you get). ...]]></description>
		<link>http://www.semexpertise.com/profile-backlinks-strategy/</link>
			</item>
	<item>
		<title>Why Long Tail Keyword Phrases Are Important</title>
		<description><![CDATA[Most Internet marketers know the top 5–10 keyword phrases that account for the significant traffic reaching their site. They often are unaware, however, of the keyword phrases that comprise the “long tail” of their search traffic. This group of long tail keyword phrases is more specific and focused and is queried far less than the top 10 keyword phrases. This secondary keyword phrase set could generate as much (or more) revenue for a business than the top keyword phrases if marketers understand how customers convert on the website. Any successful ...]]></description>
		<link>http://www.semexpertise.com/why-long-tail-keywords-phrases-are-important/</link>
			</item>
	<item>
		<title>mozRank for Metrics Driven SEO &#124; Pagerank vs mozRank (PR vs MR)</title>
		<description><![CDATA[While PageRank (PR) is a patented trademark of Google, MozRank (MR) is provided by SEOmoz. I agree that Google&#8217;s toolbar PR does not always show the actual ranking of a page/site due to what you say anti-spam measures initiated by Google. On the other-hand MozRank is much more comprehensive. MozRank takes lots of factors into account including link popularity on major search engines, nofollow links, popularity on blogosphere, wikipedia links, traffic rank etc.
Unfortunately many search engine marketers have become obsessed with PageRank. They think that it is the perfect measuring ...]]></description>
		<link>http://www.semexpertise.com/mozrank-pagerank-metrics-driven-seo/</link>
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		<title>Does Google PageRank Really Matter?</title>
		<description><![CDATA[Basically, PageRank is a system of measuring your website&#8217;s popularity. This is measured by looking at how many other websites link to yours. It is not necessarily the number that is important, but the quality of the inbound links. However, according to Google, &#8220;important pages mean nothing to you if they don&#8217;t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.&#8221;
What does this mean? Well, it means that PageRank is only one of many factors that ...]]></description>
		<link>http://www.semexpertise.com/does-google-pagerank-really-matter/</link>
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		<title>How to Choose the Right Canadian SEO Company or SEO Agency</title>
		<description><![CDATA[Many Canadian digital media agencies and web design companies offer Search Engine Optimization (SEO) services but few actually specialize in true SEO. I have noticed that most of the people and companies who are in the SEO services business usually are not the very best in knowing how to do it. Most of them are good in convincing you to buy something, and good to trick you. Please note that there are many Canadian SEO companies who only employ salespeople, entry level SEO technicians or great SEO talkers without hands-on ...]]></description>
		<link>http://www.semexpertise.com/choosing-the-right-canadian-seo-company/</link>
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	<item>
		<title>Why many big companies still don&#8217;t optimize their websites</title>
		<description><![CDATA[Why many big companies still don&#8217;t optimize their websites???
This happens because most of those sites are either not at all optimized or are not properly optimized for search engines. And one of the biggest reasons for a poorly optimized site is that many big companies believe that their brand names are strong enough for online and search engines.
Although their brand names are strong for online and search engines (in other words, they still rank top 10 for their brand names and some top keywords in search engines), they don&#8217;t realize ...]]></description>
		<link>http://www.semexpertise.com/why-many-big-companies-still-dont-optimize-their-websites/</link>
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	<item>
		<title>How to Optimize Your Videos for Google Universal Search</title>
		<description><![CDATA[Google Universal Video Optimization
Google’s Universal search combines various different search results on the same search result page which makes this algorithm tweak the most radical in Google’s history.
As a result of this algorithm change web owners can’t only rely on optimizing their links and web page content. It’s also important to optimize images, videos, press releases, blogs and local business listings in order to increase visibility on Google’s Universal search.
Key Factors for Video Optimization
These are the key factors for optimizing videos for Google Universal.
Video Submission
The first step in getting your ...]]></description>
		<link>http://www.semexpertise.com/how-to-optimize-your-videos-for-google-universal-search/</link>
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		<title>Google Social Search</title>
		<description><![CDATA[Google have launched a beta version of their personalized search platform Social Search that make search more personal with relevant web content from your friends and online contacts. When signed into a Google account a search using the new platform will pull in content from members in your social circle. An element on the interface also allows you to the see connections and reasons behind the search results presented. Watch the following Google Social Search video to learn more:

]]></description>
		<link>http://www.semexpertise.com/google-social-search/</link>
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		<title>Good SEO Experts are not easy to hire!</title>
		<description><![CDATA[I have noticed that most of the people who are in the SEO services business usually are not the very best in knowing how to do it. Most of them are good in convincing you to buy something, and good to trick you.
Good SEO Experts are not easy to hire (of course, The truly good SEO experts are usually very expensive) and can you picture yourself calling Steve Fanous, (one of the best SEO Expert) and ask him to make a website for you? I don&#8217;t know if he would ...]]></description>
		<link>http://www.semexpertise.com/good-seo-experts-are-not-easy-to-hire/</link>
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		<title>SEM Expertise launches Social Media Agency</title>
		<description><![CDATA[With the arrival of Facebook, Twitter, Youtube, and online blogs and forums, optimizing your Social Media campaign efforts is more important than ever if you want to effectively promote your products and services, while increasing the conversational capital of your brand on the Internet. 
That’s where Social Media Agency comes in! Social Media Agency (subsidiary of SEM Expertise Inc.) is the Original® Social Media Agency that  develops, implements and manages both social media optimization and social media marketing campaigns.

The goal behind Social Media Agency’s social media marketing / optimization ...]]></description>
		<link>http://www.semexpertise.com/sem-expertise-launches-social-media-agency/</link>
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		<title>Official SEM Expertise Facebook and Twitter Page</title>
		<description><![CDATA[
We recently made it to Facebook! We welcome you to visit our official SEM Expertise Facebook page and hope you’ll “Become a Fan” if  you’re a Facebook member.
Let us know if you find it useful! What else should we add to our  Facebook page?
We also welcome you to visit our official SEM Expertise Twitter page and hope  you’ll “follow us on Twitter”.

Posted by Justin Jung, Managing Director of SEM Expertise, Inc.
]]></description>
		<link>http://www.semexpertise.com/official-sem-expertise-facebook-twitter-page/</link>
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		<title>Click Weekly &#124; Top 40 Canadian Online Marketers &#8211; What a Joke!</title>
		<description><![CDATA[I think people need to know what is true and what is incorrect or unproven regarding top 40 Canadian online marketers selected by Click Weekly. That&#8217;s why I post the following article wrriten by Steven Fanous, who I truly believe he is one of top 10 Canadian online marketers and he owns several sites in the first pages of Google for many competitive terms and makes a good living with online marketing.
On the following link you can find the original article.
Click! Weekly, What a Joke – Top 40 Canadian Online ...]]></description>
		<link>http://www.semexpertise.com/click-weekly-top-40-canadian-online-marketers/</link>
			</item>
	<item>
		<title>How to See Google Results (Adwords Ads &amp; Organic Results) in Different Countries</title>
		<description><![CDATA[

How to See Google Results (Adwords Ads &#38; Organic Results) in Different Countries from Your Location.

Sometimes, when you are advertising in Google Adwords to a specific country for example USA and you are from UK you will not be able to see AD&#8217;s from US but just from UK. That is a major concern for many adwords advertisers. When you are geo-targeting a country that you are not resident you should check for the competitors and see where your ad is placed or what your competitors are doing. There is ...]]></description>
		<link>http://www.semexpertise.com/how-to-see-google-results-adwords-ads-organic-results-in-different-countries/</link>
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		<title>Understanding Google AdWords Ad Rank, Quality Score, CPC &amp; CTR</title>
		<description><![CDATA[Ads are positioned on search and content pages based on their Ad Rank. The ad with the highest Ad Rank can improve your ad&#8217;s position and reduce your actual CPC (Cost per Click).
Ad Rank = CPC Bid x Quality Score
CPC Bid is the Maximum Cost-per-click (Max. CPC) you are willing to pay for a single click when your keyword triggers your ad.
Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. The Quality Score for Ad Rank on Google and the search ...]]></description>
		<link>http://www.semexpertise.com/understanding-google-adwords-ad-rank-quality-score-cpc-ctr/</link>
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	<item>
		<title>Why NOT to let Google manage your PPC campaign!</title>
		<description><![CDATA[SEM Expert&#8217;s vs. Google&#8217;s PPC Management: Increasing the effectiveness of your PPC campaigns! 

Choosing the Right PPC (AdWords) Campaign Manager:
Google is the world&#8217;s best and most effective search engine. But when it comes to managing Pay per Click (PPC) campaigns, they just can&#8217;t match the level of expertise and sophistication offered by Search Engine Marketing (SEM) experts like the SEM Expertise team. Despite their search prowess, Google employs a macro level campaign management style that results in more general keywords but no long tail keywords (for example, regarding the Bank&#8217;s ...]]></description>
		<link>http://www.semexpertise.com/why-not-to-let-google-manage-your-ppc-campaign/</link>
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		<title>DoubleClick Ad Exchange &#8211; Growing the display ad pie</title>
		<description><![CDATA[Three principles underpin Google approach to the display ad field:
1. Simplify the system for buying and selling display ads: For example, our DoubleClick ad serving products help advertisers and publishers manage campaigns and ad formats across thousands of websites and from thousands of advertisers.
2. Deliver better performance that advertisers and agencies can measure: We&#8217;re building a host of new features to help advertisers to run display ad campaigns across the Google Content Network (comprising hundreds of thousands of AdSense partner sites) and on YouTube. We&#8217;re also developing better measurement and ...]]></description>
		<link>http://www.semexpertise.com/doubleclick-ad-exchange-growing-display-ads-video/</link>
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		<title>Predicting to See the Largest Growth due to a Recession is Search Engine Marketing</title>
		<description><![CDATA[When the economy goes down, companies and marketers try to cut down their budget and need to be careful with it.  As advertising and marketing budgets shrink or evaporate due to the economic crisis, many companies are going to be more cautious then ever when it comes to spending money on advertising and marketing.  In a recession, companies are going to be forced to think differently about how to spend advertising dollars. Companies will be less willing to spend their limited marketing dollars on unproved marketing channel and will be ...]]></description>
		<link>http://www.semexpertise.com/predicting-to-see-the-largest-growth-due-to-a-recession-is-search-engine-marketing/</link>
			</item>
	<item>
		<title>Is the Visual Preview Function Transforming the Search Engine Industry?</title>
		<description><![CDATA[A recently launched search engine holds out the promise of revolutionizing pay-per-click advertising through a unique &#8220;visual preview&#8221; feature. However some industry analysts are skeptical about its potential impact.
A new search engine – recently released in beta format – will provide stiff competition to top dogs such as Google and Yahoo, its creators suggest.
MelZoo.com transforms the look of the typical search page to appeal to pay-per-click  advertisers.
Its new search engine has a unique interface that lists search results on the left side of the page, and displays previews of ...]]></description>
		<link>http://www.semexpertise.com/is-the-visual-preview-function-transforming-the-search-engine-industry/</link>
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		<title>Google sees the Future of Ogranic Search</title>
		<description><![CDATA[In talk at Le Web conference in Paris, Google executive Marissa Mayer gave some answers about the way Google sees the future of organic search. But does their logic extend to other areas of organic search and what are the implications for SEO?
Google recently launched SearchWiki , its customizable search function. Since then there has been plenty of speculation that Google have long term plans to use this information to influence organic results. Google previously admitted to Search Engine Land that they were &#8220;not closing any doors&#8221; to the idea ...]]></description>
		<link>http://www.semexpertise.com/google-sees-the-future-of-ogranic-search/</link>
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		<title>SEO (Search Engine Optimization) Tips For Web Design</title>
		<description><![CDATA[Web designers can do so much for themselves, their clients and their businesses by incorporating the following SEO tips&#8230; 
1) Make sure your URL&#8217;s are as SEO friendly as possible.
Avoid all those &#8220;=&#8221; and &#8220;?&#8221; marks. Use mod re-write to re-create these URL&#8217;s to a more seo friendly format. Also, if the URL includes the keyword phrase for that page, that&#8217;s extra bonuses!
2) Keyword research should be the absolute basis of any website design project. It should be the very first thing that you do with your client. You&#8217;ll be ...]]></description>
		<link>http://www.semexpertise.com/seo-tips-for-web-design/</link>
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