http://www.semexpertise.com Tue, 02 Mar 2010 03:07:52 +0000 http://backend.userland.com/rss092 en Google have launched a beta version of their personalized search platform Social Search that make search more personal with relevant web content from your friends and online contacts. When signed into a Google account a search using the new platform will pull in content from members in your social circle. ... http://www.semexpertise.com/2010/02/google-social-search/ Why many big companies still don't optimize their websites??? This happens because most of those sites are either not at all optimized or are not properly optimized for search engines. And one of the biggest reasons for a poorly optimized site is that many big companies believe that their brand names ... http://www.semexpertise.com/2010/01/why-many-big-companies-still-dont-optimize-their-websites/ Top 100 Brand Names | Global Brand Ranking Here's a look at the world's most valuable brands - top 100 global brands according to the latest Interbrand survey 2009. Google brand value ranks #7 and Yahoo brand value ranks #64 in 2009. By the way, have you ever thought why most of these ... http://www.semexpertise.com/2009/11/top-100-brand-names-global-brand-rankings/ Basically, PageRank is a system of measuring your website's popularity. This is measured by looking at how many other websites link to yours. It is not necessarily the number that is important, but the quality of the inbound links. However, according to Google, "important pages mean nothing to you if ... http://www.semexpertise.com/2009/10/does-google-pagerank-really-matter/ I have noticed that most of the people who are in the SEO services business usually are not the very best in knowing how to do it. Most of them are good in convincing you to buy something, and good to trick you. Good SEO Experts are not easy to hire ... http://www.semexpertise.com/2009/10/good-seo-experts-are-not-easy-to-hire/ Most Internet marketers know the top 5–10 keyword phrases that account for the significant traffic reaching their site. They often are unaware, however, of the keyword phrases that comprise the “long tail” of their search traffic. This group of long tail keyword phrases is more specific and focused and is ... http://www.semexpertise.com/2009/09/why-long-tail-keywords-phrases-are-important/ I think people need to know what is true and what is incorrect or unproven regarding top 40 Canadian online marketers selected by Click Weekly. That's why I post the following article wrriten by Steven Fanous, who I truly believe he is one of top 10 Canadian online marketers and ... http://www.semexpertise.com/2009/09/click-weekly-top-40-canadian-online-marketers/ Three principles underpin Google approach to the display ad field: 1. Simplify the system for buying and selling display ads: For example, our DoubleClick ad serving products help advertisers and publishers manage campaigns and ad formats across thousands of websites and from thousands of advertisers. 2. Deliver better performance that advertisers and ... http://www.semexpertise.com/2009/06/doubleclick-ad-exchange-growing-display-ads-video/ Google Universal Video Optimization Google’s Universal search combines various different search results on the same search result page which makes this algorithm tweak the most radical in Google’s history. As a result of this algorithm change web owners can’t only rely on optimizing their links and web page content. It’s also important ... http://www.semexpertise.com/2009/05/how-to-optimize-your-videos-for-google-universal-search/ How to See Google Results (Adwords Ads & Organic Results) in Different Countries from Your Location. Sometimes, when you are advertising in Google Adwords to a specific country for example USA and you are from UK you will not be able to see AD's from US but just from UK. That ... http://www.semexpertise.com/2009/04/how-to-see-google-results-adwords-ads-organic-results-in-different-countries/ Ads are positioned on search and content pages based on their Ad Rank. The ad with the highest Ad Rank can improve your ad's position and reduce your actual CPC (Cost per Click). Ad Rank = CPC Bid x Quality Score CPC Bid is the Maximum Cost-per-click (Max. CPC) you are willing ... http://www.semexpertise.com/2009/03/understanding-google-adwords-ad-rank-quality-score-cpc-ctr/ When the economy goes down, companies and marketers try to cut down their budget and need to be careful with it.  As advertising and marketing budgets shrink or evaporate due to the economic crisis, many companies are going to be more cautious then ever when it comes to spending money ... http://www.semexpertise.com/2009/02/predicting-to-see-the-largest-growth-due-to-a-recession-is-search-engine-marketing/ A recently launched search engine holds out the promise of revolutionizing pay-per-click advertising through a unique "visual preview" feature. However some industry analysts are skeptical about its potential impact. A new search engine – recently released in beta format – will provide stiff competition to top dogs such as Google and ... http://www.semexpertise.com/2009/01/is-the-visual-preview-function-transforming-the-search-engine-industry/ In talk at Le Web conference in Paris, Google executive Marissa Mayer gave some answers about the way Google sees the future of organic search. But does their logic extend to other areas of organic search and what are the implications for SEO? Google recently launched SearchWiki , its customizable search ... http://www.semexpertise.com/2008/12/google-sees-the-future-of-ogranic-search/ SEM Expert's vs. Google's PPC Management: Increasing the effectiveness of your PPC campaigns! Choosing the Right PPC (AdWords) Campaign Manager: Google is the world's best and most effective search engine. But when it comes to managing Pay per Click (PPC) campaigns, they just can't match the level of expertise and sophistication ... http://www.semexpertise.com/2008/12/why-not-to-let-google-manage-your-ppc-campaign/ Web designers can do so much for themselves, their clients and their businesses by incorporating the following SEO tips... 1) Make sure your URL's are as SEO friendly as possible. Avoid all those "=" and "?" marks. Use mod re-write to re-create these URL's to a more seo friendly format. Also, if ... http://www.semexpertise.com/2008/12/seo-tips-for-web-design/ NEW YORK, Dec 10, 2008 (BUSINESS WIRE) -- --Social Media Network Opens Its Doors to Aggregated Social Feeds, Mail and Media Recommendations --Launch Companies Include Twitter, Flickr, Del.icio.us, AIM, YouTube, Gmail, Yahoo! Mail and AOL Mail --Every AOL and AIM User Now Can Now Log into Bebo Using Their Credentials Bebo today made ... http://www.semexpertise.com/2008/12/bebo-launches-social-inbox/ While the world is experiencing an economic financial crisis, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual website changes and link building, the demand for expert SEO assistance is growing at an astonishing rate. For those individuals or firms that are ... http://www.semexpertise.com/2008/10/the-seo-bubble-is-expanding/ It may sound like a cliché, but Internet marketing has taken over the advertising world like bees are attracted to honey. Every business has realized that in the absence of Internet marketing, it is like groping in the dark. Almost every business is going for pay per click (PPC) services. ... http://www.semexpertise.com/2008/05/maximizing-your-ppc-advertising/