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Does Google PageRank Really Matter?

Basically, PageRank is a system of measuring your website’s popularity. This is measured by looking at how many other websites link to yours. It is not necessarily the number that is important, but the quality of the inbound links. However, according to Google, “important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.”

What does this mean? Well, it means that PageRank is only one of many factors that Google looks at.

Unfortunately many search engine marketers have become obsessed with PageRank. They think that it is the perfect measuring tool for how a particular website is doing. They think that if your PageRank is low, then you are having problems. If it is high, then your site is doing great.

This is not always true. In fact, it is rarely true.

What does this mean? This does not mean that PageRank is not important. If all things are equal (keyword content, keyword placement, etc.) on a website then the PageRank will make a difference. In other words, PageRank isn’t the only calculation Google makes to decide how high it will rank a page. Remember PageRank doesn’t’ mean “how a page ranks”

Written by Justin Jung, SEO Expert

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