Google have launched a beta version of their personalized search platform Social Search that make search more personal with relevant web content from your friends and online contacts. When signed into a Google account a search using the new platform will pull in content from members in your social circle. An element on the interface also allows you to the see connections and reasons behind the search results presented. Watch the following Google Social Search video to learn more:

Why many big companies still don’t optimize their websites???
This happens because most of those sites are either not at all optimized or are not properly optimized for search engines. And one of the biggest reasons for a poorly optimized site is that many big companies believe that their brand names are strong enough for online and search engines.

Top 100 Brand Names | Global Brand Ranking
Here’s a look at the world’s most valuable brands - top 100 global brands according to the latest Interbrand survey 2009.
Google brand value ranks #7 and Yahoo brand value ranks #64 in 2009.

Basically, PageRank is a system of measuring your website’s popularity. This is measured by looking at how many other websites link to yours. It is not necessarily the number that is important, but the quality of the inbound links. However, according to Google, “important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.”
What does this mean? Well, it means that PageRank is only one of many factors that …

I have noticed that most of the people who are in the SEO services business usually are not the very best in knowing how to do it. Most of them are good in convincing you to buy something, and good to trick you.
Good SEO Experts are not easy to hire (of course, The truly good SEO experts are usually very expensive) and can you picture yourself calling Steve Fanous, (one of the best SEO Expert) and ask him to make a website for you? I don’t know if he would …

Most Internet marketers know the top 5–10 keyword phrases that account for the significant traffic reaching their site. They often are unaware, however, of the keyword phrases that comprise the “long tail” of their search traffic. This group of long tail keyword phrases is more specific and focused and is queried far less than the top 10 keyword phrases. This secondary keyword phrase set could generate as much (or more) revenue for a business than the top keyword phrases if marketers understand how customers convert on the website. Any successful …

I think people need to know what is true and what is incorrect or unproven regarding top 40 Canadian online marketers selected by Click Weekly. That’s why I post the following article wrriten by Steven Fanous, who I truly believe he is one of top 10 Canadian online marketers and he owns several sites in the first pages of Google for many competitive terms and makes a good living with online marketing.
On the following link you can find the original article.
Click! Weekly, What a Joke – Top 40 Canadian Online …

Three principles underpin Google approach to the display ad field:
1. Simplify the system for buying and selling display ads: For example, our DoubleClick ad serving products help advertisers and publishers manage campaigns and ad formats across thousands of websites and from thousands of advertisers.
2. Deliver better performance that advertisers and agencies can measure: We’re building a host of new features to help advertisers to run display ad campaigns across the Google Content Network (comprising hundreds of thousands of AdSense partner sites) and on YouTube. We’re also developing better measurement and …

Google Universal Video Optimization
Google’s Universal search combines various different search results on the same search result page which makes this algorithm tweak the most radical in Google’s history.
As a result of this algorithm change web owners can’t only rely on optimizing their links and web page content. It’s also important to optimize images, videos, press releases, blogs and local business listings in order to increase visibility on Google’s Universal search.

How to See Google Results (Adwords Ads & Organic Results) in Different Countries from Your Location.

Sometimes, when you are advertising in Google Adwords to a specific country for example USA and you are from UK you will not be able to see AD’s from US but just from UK. That is a major concern for many adwords advertisers. When you are geo-targeting a country that you are not resident you should check for the competitors and see where your ad is placed or what your competitors are doing. There is …

Ads are positioned on search and content pages based on their Ad Rank. The ad with the highest Ad Rank can improve your ad’s position and reduce your actual CPC (Cost per Click).
Ad Rank = CPC Bid x Quality Score
CPC Bid is the Maximum Cost-per-click (Max. CPC) you are willing to pay for a single click when your keyword triggers your ad.
Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. The Quality Score for Ad Rank on Google and the search …

When the economy goes down, companies and marketers try to cut down their budget and need to be careful with it.  As advertising and marketing budgets shrink or evaporate due to the economic crisis, many companies are going to be more cautious then ever when it comes to spending money on advertising and marketing.  In a recession, companies are going to be forced to think differently about how to spend advertising dollars. Companies will be less willing to spend their limited marketing dollars on unproved marketing channel and will be …

A recently launched search engine holds out the promise of revolutionizing pay-per-click advertising through a unique “visual preview” feature. However some industry analysts are skeptical about its potential impact.
A new search engine – recently released in beta format – will provide stiff competition to top dogs such as Google and Yahoo, its creators suggest.
MelZoo.com transforms the look of the typical search page to appeal to pay-per-click advertisers.
Its new search engine has a unique interface that lists search results on the left side of the page, and displays previews of …

In talk at Le Web conference in Paris, Google executive Marissa Mayer gave some answers about the way Google sees the future of organic search. But does their logic extend to other areas of organic search and what are the implications for SEO?
Google recently launched SearchWiki , its customizable search function. Since then there has been plenty of speculation that Google have long term plans to use this information to influence organic results. Google previously admitted to Search Engine Land that they were “not closing any doors” to the idea …

NEW YORK, Dec 10, 2008 (BUSINESS WIRE) — –Social Media Network Opens Its Doors to Aggregated Social Feeds, Mail and Media Recommendations
–Launch Companies Include Twitter, Flickr, Del.icio.us, AIM, YouTube, Gmail, Yahoo! Mail and AOL Mail
–Every AOL and AIM User Now Can Now Log into Bebo Using Their Credentials
Bebo today made it easier for Internet users to manage their online life by providing users with a one-stop “Social Inbox” that combines e-mail, social networking and media recommendations …

While the world is experiencing an economic financial crisis, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual website changes and link building, the demand for expert SEO assistance is growing at an astonishing rate.
For those individuals or firms that are looking to grow and add new business, Michael Martinez has solid advice on how to position the SEO space to customers looking to maximize their marketing dollars.  Michael says:
“Recession marketing for search optimization needs to sell …

It may sound like a cliché, but Internet marketing has taken over the advertising world like bees are attracted to honey. Every business has realized that in the absence of Internet marketing, it is like groping in the dark. Almost every business is going for pay per click (PPC) services. There are various companies offering PPC services but you need to choose the one that can benefit you the most.
The most suitable PPC services ensure that your cost per click is minimized, click through rate (CTR) is increased with appreciable …