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Articles in the Search Engine Optimization Category

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Backlinks Strategy | High PR Profile Backlinks

Acquiring as many backlinks as possible is one of the most important search engine optimization factors. Of course, some backlinks will help your site improve in ranking more than others.
The first factor of backlinks is very simple. The amount of backlinks, the more & the higher the number of backlinks pointing to your site or to your page, the better it will ranked. Especially Google is the one that pays most attention to this factor (well maybe other search engines also pay attention to the amount of backlinks you get). …

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Why Long Tail Keyword Phrases Are Important

Most Internet marketers know the top 5–10 keyword phrases that account for the significant traffic reaching their site. They often are unaware, however, of the keyword phrases that comprise the “long tail” of their search traffic. This group of long tail keyword phrases is more specific and focused and is queried far less than the top 10 keyword phrases. This secondary keyword phrase set could generate as much (or more) revenue for a business than the top keyword phrases if marketers understand how customers convert on the website. Any successful …

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mozRank for Metrics Driven SEO | Pagerank vs mozRank (PR vs MR)

While PageRank (PR) is a patented trademark of Google, MozRank (MR) is provided by SEOmoz. I agree that Google’s toolbar PR does not always show the actual ranking of a page/site due to what you say anti-spam measures initiated by Google. On the other-hand MozRank is much more comprehensive. MozRank takes lots of factors into account including link popularity on major search engines, nofollow links, popularity on blogosphere, wikipedia links, traffic rank etc.
Unfortunately many search engine marketers have become obsessed with PageRank. They think that it is the perfect measuring …

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Does Google PageRank Really Matter?

Basically, PageRank is a system of measuring your website’s popularity. This is measured by looking at how many other websites link to yours. It is not necessarily the number that is important, but the quality of the inbound links. However, according to Google, “important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.”
What does this mean? Well, it means that PageRank is only one of many factors that …

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How to Choose the Right Canadian SEO Company or SEO Agency

Many Canadian digital media agencies and web design companies offer Search Engine Optimization (SEO) services but few actually specialize in true SEO. I have noticed that most of the people and companies who are in the SEO services business usually are not the very best in knowing how to do it. Most of them are good in convincing you to buy something, and good to trick you. Please note that there are many Canadian SEO companies who only employ salespeople, entry level SEO technicians or great SEO talkers without hands-on …

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Why many big companies still don’t optimize their websites

Why many big companies still don’t optimize their websites???
This happens because most of those sites are either not at all optimized or are not properly optimized for search engines. And one of the biggest reasons for a poorly optimized site is that many big companies believe that their brand names are strong enough for online and search engines.

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Good SEO Experts are not easy to hire!

I have noticed that most of the people who are in the SEO services business usually are not the very best in knowing how to do it. Most of them are good in convincing you to buy something, and good to trick you.
Good SEO Experts are not easy to hire (of course, The truly good SEO experts are usually very expensive) and can you picture yourself calling Steve Fanous, (one of the best SEO Expert) and ask him to make a website for you? I don’t know if he would …

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Google sees the Future of Ogranic Search

In talk at Le Web conference in Paris, Google executive Marissa Mayer gave some answers about the way Google sees the future of organic search. But does their logic extend to other areas of organic search and what are the implications for SEO?
Google recently launched SearchWiki , its customizable search function. Since then there has been plenty of speculation that Google have long term plans to use this information to influence organic results. Google previously admitted to Search Engine Land that they were “not closing any doors” to the idea …

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SEO (Search Engine Optimization) Tips For Web Design

Web designers can do so much for themselves, their clients and their businesses by incorporating the following SEO tips…

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The SEO Bubble is Expanding

While the world is experiencing an economic financial crisis, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual website changes and link building, the demand for expert SEO assistance is growing at an astonishing rate.
For those individuals or firms that are looking to grow and add new business, Michael Martinez has solid advice on how to position the SEO space to customers looking to maximize their marketing dollars.  Michael says:
“Recession marketing for search optimization needs to sell …

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