Google Universal Video Optimization
Google’s Universal search combines various different search results on the same search result page which makes this algorithm tweak the most radical in Google’s history.
As a result of this algorithm change web owners can’t only rely on optimizing their links and web page content. It’s also important to optimize images, videos, press releases, blogs and local business listings in order to increase visibility on Google’s Universal search.

Google have launched a beta version of their personalized search platform Social Search that make search more personal with relevant web content from your friends and online contacts. When signed into a Google account a search using the new platform will pull in content from members in your social circle. An element on the interface also allows you to the see connections and reasons behind the search results presented. Watch the following Google Social Search video to learn more: