When the economy goes down, companies and marketers try to cut down their budget and need to be careful with it.  As advertising and marketing budgets shrink or evaporate due to the economic crisis, many companies are going to be more cautious then ever when it comes to spending money on advertising and marketing.  In a recession, companies are going to be forced to think differently about how to spend advertising dollars. Companies will be less willing to spend their limited marketing dollars on unproved marketing channel and will be …