The number of unique website addresses has almost topped 77 million, according to a new report. How do consumers find their way through all these sites? The answer is search engines.

You've probably heard of Google, Yahoo, MSN and others. These are the big players in the search engine business and millions upon millions of people use them every day to find everything from stock tips to home stuff. Google serves more than 59 million unique visitors each month and more than 200 million searches every day and that number keeps on growing. Even if you've never thought about search engines before, these statistics illustrate how important it is for your website to be listed in them.

But being listed isn't enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your website.

Let's imagine your store is located near the front entrance of that mall and your competition is located near the centre. Where will your customers go first? Naturally, they will visit your store first for a number of reasons:

• Your store visible
• Your store has a convenient location
• Your customer's time is limited

What does Justin Jung, SEO / SEM (PPC) expert do? His job is to make sure that online business owners or companies target the right audience to drive qualified traffic to their website as well as increasing their ROI with the following strategies:

1. Search Engine Optimization (SEO) - optimizing website search engine friendly so that search engines will rank it higher.

2. Pay per Click (PPC) Marketing - building and managing 100% measurable pay per click campaigns that send qualified leads to website.

3. Web Analytics - measuring and analyzing the results of online campaigns through using web analytics in order to maximize the effectiveness of the online campaigns (i.e. PPC advertising, SEO, email, banner, social media).

Learn more about PPC Marketing and Search Engine Optimization by SEM expert Today - Search Engine Marketing