Acquiring as many backlinks as possible is one of the most important search engine optimization factors. Of course, some backlinks will help your site improve in ranking more than others.
The first factor of backlinks is very simple. The amount of backlinks, the more & the higher the number of backlinks pointing to your site or to your page, the better it will ranked. Especially Google is the one that pays most attention to this factor (well maybe other search engines also pay attention to the amount of backlinks you get). …

Most Internet marketers know the top 5–10 keyword phrases that account for the significant traffic reaching their site. They often are unaware, however, of the keyword phrases that comprise the “long tail” of their search traffic. This group of long tail keyword phrases is more specific and focused and is queried far less than the top 10 keyword phrases. This secondary keyword phrase set could generate as much (or more) revenue for a business than the top keyword phrases if marketers understand how customers convert on the website. Any successful …

While PageRank (PR) is a patented trademark of Google, MozRank (MR) is provided by SEOmoz. I agree that Google’s toolbar PR does not always show the actual ranking of a page/site due to what you say anti-spam measures initiated by Google. On the other-hand MozRank is much more comprehensive. MozRank takes lots of factors into account including link popularity on major search engines, nofollow links, popularity on blogosphere, wikipedia links, traffic rank etc.
Unfortunately many search engine marketers have become obsessed with PageRank. They think that it is the perfect measuring …

Basically, PageRank is a system of measuring your website’s popularity. This is measured by looking at how many other websites link to yours. It is not necessarily the number that is important, but the quality of the inbound links. However, according to Google, “important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.”
What does this mean? Well, it means that PageRank is only one of many factors that …

Many Canadian digital media agencies and web design companies offer Search Engine Optimization (SEO) services but few actually specialize in true SEO. I have noticed that most of the people and companies who are in the SEO services business usually are not the very best in knowing how to do it. Most of them are good in convincing you to buy something, and good to trick you. Please note that there are many Canadian SEO companies who only employ salespeople, entry level SEO technicians or great SEO talkers without hands-on …

Why many big companies still don’t optimize their websites???
This happens because most of those sites are either not at all optimized or are not properly optimized for search engines. And one of the biggest reasons for a poorly optimized site is that many big companies believe that their brand names are strong enough for online and search engines.

Google Universal Video Optimization
Google’s Universal search combines various different search results on the same search result page which makes this algorithm tweak the most radical in Google’s history.
As a result of this algorithm change web owners can’t only rely on optimizing their links and web page content. It’s also important to optimize images, videos, press releases, blogs and local business listings in order to increase visibility on Google’s Universal search.