SEM Expert’s vs. Google’s PPC Management: Increasing the effectiveness of your PPC campaigns!
Choosing the Right PPC (AdWords) Campaign Manager:
Web designers can do so much for themselves, their clients and their businesses by incorporating the following SEO tips…
1) Make sure your URL’s are as SEO friendly as possible.
Avoid all those “=” and “?” marks. Use mod re-write to re-create these URL’s to a more seo friendly format.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results.
Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs…
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.
Many Canadian digital media agencies and web design companies offer Search Engine Optimization (SEO) services but few actually specialize in true SEO. I have noticed that most of the people and companies who are in the SEO services business usually are not the very best in knowing how to do it. Most of them are good in convincing you to buy something, and good to trick you. Please note that there are many Canadian SEO companies who only employ salespeople, entry level SEO technicians or great SEO talkers without hands-on …
With the arrival of Facebook, Twitter, Youtube, and online blogs and forums, optimizing your Social Media campaign efforts is more important than ever if you want to effectively promote your products and services, while increasing the conversational capital of your brand on the Internet.
That’s where Social Media Agency comes in! Social Media Agency (subsidiary of SEM Expertise Inc.) is the Original® Social Media Agency that develops, implements and manages both social media optimization and social media marketing campaigns.
The goal behind Social Media Agency’s social media marketing / optimization …
We recently made it to Facebook! We welcome you to visit our official SEM Expertise Facebook page and hope you’ll “Become a Fan” if you’re a Facebook member.
Let us know if you find it useful! What else should we add to our Facebook page?
We also welcome you to visit our official SEM Expertise Twitter page and hope you’ll “follow us on Twitter”.
Posted by Justin Jung, Managing Director of SEM Expertise, Inc.
Google have launched a beta version of their personalized search platform Social Search that make search more personal with relevant web content from your friends and online contacts. When signed into a Google account a search using the new platform will pull in content from members in your social circle. An element on the interface also allows you to the see connections and reasons behind the search results presented. Watch the following Google Social Search video to learn more:
Why many big companies still don’t optimize their websites???
This happens because most of those sites are either not at all optimized or are not properly optimized for search engines. And one of the biggest reasons for a poorly optimized site is that many big companies believe that their brand names are strong enough for online and search engines.
Top 100 Brand Names | Global Brand Ranking
Here’s a look at the world’s most valuable brands - top 100 global brands according to the latest Interbrand survey 2009.
Google brand value ranks #7 and Yahoo brand value ranks #64 in 2009.
Basically, PageRank is a system of measuring your website’s popularity. This is measured by looking at how many other websites link to yours. It is not necessarily the number that is important, but the quality of the inbound links. However, according to Google, “important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.”
What does this mean? Well, it means that PageRank is only one of many factors that …
SEM Expertise, Toronto SEM SEO Company is Canada's foremost Search Engine Marketing company, with unparalleled results in SEO (search engine optimization), PPC (pay per click) advertising, local search optimization and social media marketing.
Social Media Agency (subsidiary of SEM Expertise Inc.) is the Original® Social Media Agency that develops, implements and manages both social media optimization and social media marketing campaigns.