Most Internet marketers know the top 5–10 keyword phrases that account for the significant traffic reaching their site. They often are unaware, however, of the keyword phrases that comprise the “long tail” of their search traffic. This group of long tail keyword phrases is more specific and focused and is queried far less than the top 10 keyword phrases. This secondary keyword phrase set could generate as much (or more) revenue for a business than the top keyword phrases if marketers understand how customers convert on the website. Any successful …

Google Universal Video Optimization
Google’s Universal search combines various different search results on the same search result page which makes this algorithm tweak the most radical in Google’s history.
As a result of this algorithm change web owners can’t only rely on optimizing their links and web page content. It’s also important to optimize images, videos, press releases, blogs and local business listings in order to increase visibility on Google’s Universal search.

How to See Google Results (Adwords Ads & Organic Results) in Different Countries from Your Location.

Sometimes, when you are advertising in Google Adwords to a specific country for example USA and you are from UK you will not be able to see AD’s from US but just from UK. That is a major concern for many adwords advertisers. When you are geo-targeting a country that you are not resident you should check for the competitors and see where your ad is placed or what your competitors are doing. There is …

Ads are positioned on search and content pages based on their Ad Rank. The ad with the highest Ad Rank can improve your ad’s position and reduce your actual CPC (Cost per Click).
Ad Rank = CPC Bid x Quality Score
CPC Bid is the Maximum Cost-per-click (Max. CPC) you are willing to pay for a single click when your keyword triggers your ad.
Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. The Quality Score for Ad Rank on Google and the search …

When the economy goes down, companies and marketers try to cut down their budget and need to be careful with it.  As advertising and marketing budgets shrink or evaporate due to the economic crisis, many companies are going to be more cautious then ever when it comes to spending money on advertising and marketing.  In a recession, companies are going to be forced to think differently about how to spend advertising dollars. Companies will be less willing to spend their limited marketing dollars on unproved marketing channel and will be …